NEWS ARCHIVES

June 2003—The month is off the great start. We launched a completely new website for VIMAC Ventures, a Boston-based venture capital company and have just completed numerous content and design projects for our growing customer base.

The June issue of Radar Media Review is now out. Once again focusing, like most of our customers on sales, we've uncovered some great articles well worth reading. They include Aaron Goldberg's classic "You Now Work for Sales," a primer from two web-savvy attorneys on what makes web writing effective, and an interesting treatise on how to make PowerPoint presentations better.

April 2003—This month is all about customers coming back for more Radar services. Adding new content and design to our clients' websites tops this list, with plenty of backfilling from case studies, custom digital photography, white papers and brochures.

We still found time early this month to release the April issue of Radar Media Review. We spotlight an interesting new Bitpipe study on the marketing effectiveness of webinars, quote from CIO and weblogger Phillip Windley on why Flash product demos make great sense, review MarketingProf's tips on providing free product demos and other giveaways to interest prospects, and Roving Software Top 10 Ways to boost e-mail returns.

February 2003—We released the February issue of Radar Media Review early this month. Read here about effective homepage copywriting techniques, e-mail branding, choosing an e-mail broadcasting service and the e-mail metrics that really matter.

December 2002—We're putting the finishing touches on a complete website makeover for software company TeleKnowledge, once again including all content and design for our client.

Early in the month, we also published the December issue of Radar Marketing Review. Take a few minutes to learn why publishing your e-mail address on the web is so important; get a quick primer on website traffic analysis; and to find out what best practices to emulate in your next PR campaign.

November 2002—Another busy month as Radar helps clients prepare for the year-end selling season. In October, we completed a completely new website for client Sefas Innovation, including all new content and design. All of the downloadable PDFs were also written and produced by Radar Media Group. We also completed design on a new corporate brochure for client NorthStar Global Partners, a Boston-based investment bank and put the finishing touches on a new storage white paper for Empirix.

September 2002—It's a very busy month for Radar Media. Our recent client work is heavily tilted toward the web, including complete content and graphic website makeovers, but print is far from dead. This month Radar welcomes new client TeleKnowledge. We also published the third issue of Radar Media Review. Check out this fourth quarter-critical content: Marketing Sherpa's advice to not show all marketing materials on your website; MarketingProfs.com's five tips for increasing website traffic; low budget, high impact fourth quarter marketing advice; and Constant Contact's pointers for using your email newsletter as a tool to listen to customers.

July 2002—An exciting number of new clients joined marketing forces with Radar this month. Our latest additions include Empirix, ProQuent Systems, Sefas Innovation and NextiraOne. Your business is sincerely appreciated. We also published our second issue of Radar Media Review. See how well these these carefully-selected marketing tips apply to your own situation: Marketing Sherpa's 5 Golden Rules for white papers, DoubleClick's Tips for Setting up an E-mail Campaign, MarketingProfs.com's Top 10 IT Sales Myths, and Roving Software's Shoestring Marketing Tips.

June 2002—Radar Media Group, Inc. proudly publishes its first newsletter, Radar Media Review. This issue spotlights three articles of interest: Bitpipe's Value of White papers survey, Marketing Sherpa's Ways to Make Sales More Predictable case study, and the Center for Media Research's Words Are Worth a Thousand Pictures.

May 2002—Radar Media welcomes new clients FireStar Software, Tactical Software, Adesso Systems and MarketTrace. We look forward to serving you.

December 2001— Radar Media has received a design and copywriting award for a significant marketing project completed last fall for Worcester Polytechnic Institute, a leading high-tech engineering school based in Worcester, Massachusetts. The project included a brochure, series of marketing letters and poster aimed at recruiting engineers nationwide to a new distance-learning certificate program conducted entirely over the Internet, video and teleconferencing. The marketing campaign is underway through the first quarter of 2002.