Lesley's Radar Views

When it comes to the world of Internet marketing, it’s becoming increasingly hard to stand out. With sites like YouTube, Twitter, Blogger and Facebook, people everywhere have the immediate power to broadcast themselves to the world. How can you stay competitive with everyone shouting to the masses?

Search Engine Optimization, or SEO, is a term that more and more businesses are familiarizing themselves with, and if your business hasn't yet, it's about time! SEO has been a real hot topic for marketers, web designers, and web writers who are working to help their clients (or their own companies) climb the ranks of the search engines.

Beyond optimizing page content with relevant keywords and long-tail focused subject matter, there's been quite a bit of debate over the effectiveness of metatags.

The New Year gives opportunity for a fresh start or a burst of motivation to change something for the better in the coming year. One resolution that you might not think of is the aspect of  "going virtual" in your workplace. We all want to make resolutions that will bring a positive change in our lives -- saving more money, being healthier, helping the environment, being happier, etc. and believe it or not, incorporating a virtual element to your workplace can help accomplish all of those things.

When I mention branding, you likely think of a logo, a color scheme, a general ‘look and feel’ for printed and online materials. Creating these designs often requires a specialist who is trained not only in branding techniques, but in visual design and the software available to implement these ideas. Writing, on the other hand, doesn’t always get such special treatment. Why? Because many businesses view writing as something that everyone can do, so why pay someone else to do it?

Hi, everyone! My name’s Lesley DeSantis and I’m a new staff writer here at Radar Media. I met with Paul last week to talk about the big, powerful world of blogging, and now I’m here to bring you Internet Marketing tips, news, even some in-depth spotlights on some of our favorite people—our customers. I’m also excited to tell you that I’m not alone in this venture—all Radar employees will be posting to bring you a well-rounded range of topics and access to the wonderfully creative minds behind this business. In this blog, we will be focusing on a variety of business and marketing topics, from Web and UI design to copywriting and corporate blogging itself, and we encourage you to leave comments, ask us questions, and get involved.