Radar Media Blog

Most search engine mavens like to point that pay per click (PPC) advertising does nothing in and of itself to increase the organic search engine results on your site. True enough. You could easily blow through $500 in pay per click advertising over the course of a month by creating all kinds of simple keyword combinations to drive boatloads your way. If you do nothing else but sit back and watch the traffic -- and then shut down the PPC ads in month two -- you'll no doubt watch traffic levels return to their previous sub-optimal levels.

The New Year gives opportunity for a fresh start or a burst of motivation to change something for the better in the coming year. One resolution that you might not think of is the aspect of  "going virtual" in your workplace. We all want to make resolutions that will bring a positive change in our lives -- saving more money, being healthier, helping the environment, being happier, etc. and believe it or not, incorporating a virtual element to your workplace can help accomplish all of those things.

Hi, everyone! My name’s Lesley DeSantis and I’m a new staff writer here at Radar Media. I met with Paul last week to talk about the big, powerful world of blogging, and now I’m here to bring you Internet Marketing tips, news, even some in-depth spotlights on some of our favorite people—our customers. I’m also excited to tell you that I’m not alone in this venture—all Radar employees will be posting to bring you a well-rounded range of topics and access to the wonderfully creative minds behind this business. In this blog, we will be focusing on a variety of business and marketing topics, from Web and UI design to copywriting and corporate blogging itself, and we encourage you to leave comments, ask us questions, and get involved.