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Customer Scenarios -- Why We Like Them

Posted by Paul Pinella
Paul Pinella
Paul Pinella, president and CEO of Radar Media Group, Inc. is a marketing vetera
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on Saturday, August 20, 2011
in Uncategorized

Here at Radar Media we do a lot of work with Microsoft and its partners. While you can easily argue about what it does wrong in marketing (remember Bill Gates and Jerry Seinfeld? Ouch.) one thing we've learned from Microsoft -- and incorporated into our own practice -- is the regular use of customer scenarios.

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