Radar Media Blog

Most search engine mavens like to point that pay per click (PPC) advertising does nothing in and of itself to increase the organic search engine results on your site. True enough. You could easily blow through $500 in pay per click advertising over the course of a month by creating all kinds of simple keyword combinations to drive boatloads your way. If you do nothing else but sit back and watch the traffic -- and then shut down the PPC ads in month two -- you'll no doubt watch traffic levels return to their previous sub-optimal levels.

When I mention branding, you likely think of a logo, a color scheme, a general ‘look and feel’ for printed and online materials. Creating these designs often requires a specialist who is trained not only in branding techniques, but in visual design and the software available to implement these ideas. Writing, on the other hand, doesn’t always get such special treatment. Why? Because many businesses view writing as something that everyone can do, so why pay someone else to do it?