Radar Media Blog

Search Engine Optimization, or SEO, is a term that more and more businesses are familiarizing themselves with, and if your business hasn't yet, it's about time! SEO has been a real hot topic for marketers, web designers, and web writers who are working to help their clients (or their own companies) climb the ranks of the search engines.

Beyond optimizing page content with relevant keywords and long-tail focused subject matter, there's been quite a bit of debate over the effectiveness of metatags.

The New Year gives opportunity for a fresh start or a burst of motivation to change something for the better in the coming year. One resolution that you might not think of is the aspect of  "going virtual" in your workplace. We all want to make resolutions that will bring a positive change in our lives -- saving more money, being healthier, helping the environment, being happier, etc. and believe it or not, incorporating a virtual element to your workplace can help accomplish all of those things.

When I mention branding, you likely think of a logo, a color scheme, a general ‘look and feel’ for printed and online materials. Creating these designs often requires a specialist who is trained not only in branding techniques, but in visual design and the software available to implement these ideas. Writing, on the other hand, doesn’t always get such special treatment. Why? Because many businesses view writing as something that everyone can do, so why pay someone else to do it?