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Lesley Anderson| Metatags – Rankings Essential or Search Engine Has-Been? |
| 2010.03.10 10:00:00 | |
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Search Engine Optimization, or SEO, is a term that more and more businesses are familiarizing themselves with, and if your business hasn't yet, it's about time! SEO has been a real hot topic for marketers, web designers, and web writers who are working to help their clients (or their own companies) climb the ranks of the search engines. Beyond optimizing page content with relevant keywords and long-tail focused subject matter, there's been quite a bit of debate over the effectiveness of metatags. Tags: SEO | web marketing | metatags | meta tags |
| Why Using a Marketing Firm is like Going to the Doctor |
| 2009.04.19 10:00:00 | |
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When do you go to the doctor? Aside from your normal checkup, are you the type of person that will call the doctor at the slightest sniffle, or are you quick to jump online and self-diagnose? The Internet has made it so easy to find information, more and more people are turning to the Web to figure out what's wrong instead of making an important trip to the doctor's office, and the same is happening with marketing. Tags: web marketing | copywriting | professional writing |
| Does Your Website Represent You? |
| 2009.03.11 04:11:30 | |
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Having a website has become a near necessity for most businesses. In fact, doing business today is nearly unthinkable without one. But could your website actually be causing more harm than good?
Having a website is like putting on a coat when you go outside. If it's warm and rainy, you aren't going to want to put on a ski jacket. And if it's a blizzard, a windbreaker probably won't do. The same can be said for your website. Tags: |
| Customer Spotlight: SevOne |
| 2009.02.13 10:00:00 | |
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At Radar Media, we wouldn’t be who we are today if it weren’t for some very important people – our customers. This post is the first of several ‘Customer Spotlights’ that you’ll get to see as we continue blogging at Radar. We want to feature the people that have helped us grow as a company, and to shed a little light on their branding and marketing programs and how they’ve evolved through Internet and traditional marketing. Tags: radar media group | customer spotlight |
| New Year's Resolution for CEOs: "Go More Virtual" In 2009 |
| 2009.01.01 10:00:00 | |
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The New Year gives opportunity for a fresh start or a burst of motivation to change something for the better in the coming year. One resolution that you might not think of is the aspect of "going virtual" in your workplace. We all want to make resolutions that will bring a positive change in our lives -- saving more money, being healthier, helping the environment, being happier, etc. and believe it or not, incorporating a virtual element to your workplace can help accomplish all of those things. So what exactly does going virtual mean? It's different for different companies. Some companies are run solely in a virtual environment, with every employee telecommuting at his or her remote location. Other companies have a main "headquarters" location with satellite offices peppered throughout an area, even the world. Other companies utilize a combination of in-house and virtual employees, or have a flexible environment where employees are in the office some of the time and at home at others. Tags: blogs | radar media group | web marketing | SEO |
| 5 Reasons to Invest in a Professional Copywriter to Build your Brand and your Business |
| 2008.12.10 23:53:16 | |
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When I mention branding, you likely think of a logo, a color scheme, a general ‘look and feel’ for printed and online materials. Creating these designs often requires a specialist who is trained not only in branding techniques, but in visual design and the software available to implement these ideas. Writing, on the other hand, doesn’t always get such special treatment. Why? Because many businesses view writing as something that everyone can do, so why pay someone else to do it? While it is true that everyone can write, this doesn’t mean that everyone should. This may sound a bit harsh, but let’s look at some reasons why it’s a good idea to entrust a professional copywriter with your printed and web collateral:
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| Radar Media Expands the Blogging Team |
| 2008.11.26 19:54:22 | |
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Hi, everyone! My name’s Lesley Anderson and I’m a new staff writer here at Radar Media. I met with Paul last week to talk about the big, powerful world of blogging, and now I’m here to bring you Internet Marketing tips, news, even some in-depth spotlights on some of our favorite people—our customers. I’m also excited to tell you that I’m not alone in this venture—all Radar employees will be posting to bring you a well-rounded range of topics and access to the wonderfully creative minds behind this business. In this blog, we will be focusing on a variety of business and marketing topics, from Web and UI design to copywriting and corporate blogging itself, and we encourage you to leave comments, ask us questions, and get involved.
Blogging has truly come a long way since its earliest roots with IT gurus. Thankfully, geekery is no longer a prerequisite to learning how to set up and keep a blog, though it can certainly help. I, like many of you, used to think that blogging was nothing more than an ‘online journal’ of sorts, filled to the brim with the dynamic tales of what people eat for lunch, how cute their cat is, or brooding high school poetry about that ever-elusive crush ::sigh::.
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