When do you go to the doctor? Aside from your normal checkup, are you the type of person that will call the doctor at the slightest sniffle, or are you quick to jump online and self-diagnose? The Internet has made it so easy to find information, more and more people are turning to the Web to figure out what's wrong instead of making an important trip to the doctor's office, and the same is happening with marketing.

MORE

It's easy to find reasons not to set up a blog on your business website. After all, blogs are boring. Nobody reads them. Blogs are just a fad. I really don't have time to write. Or I don't have much new to say.

If this sounds like you, here's a New Year's tip. Please reconsider. Here are four reasons we've found  why adding a business blog to your site makes good business sense indeed.

MORE

When I mention branding, you likely think of a logo, a color scheme, a general ‘look and feel’ for printed and online materials. Creating these designs often requires a specialist who is trained not only in branding techniques, but in visual design and the software available to implement these ideas. Writing, on the other hand, doesn’t always get such special treatment. Why? Because many businesses view writing as something that everyone can do, so why pay someone else to do it?

While it is true that everyone can write, this doesn’t mean that everyone should. This may sound a bit harsh, but let’s look at some reasons why it’s a good idea to entrust a professional copywriter with your printed and web collateral:

1. Allow executives and management to focus their attention on the areas for which they are most qualified. It can be tempting to want to do everything yourself, but if you are a CEO or other high level executive, you need to be able to dedicate your attention to what you do best – strategic planning, management, and keeping the company running smoothly. Entrusting the responsibility of conveying your company vision through writing to a trained professional gives you that much less to think about and that much more room to dedicate yourself to what’s most important in your position.
   MORE