web design | marketing content | business results™

December 2010Winchester Trails, a non-profit educational site for school children in Winchester, MA (where Radar Media Group is headquartered), needed a website to post its announcements and attract volunteer trail guides to the organization. To help out, we designed and built a new site for them that provides basic posting ability for not just news, but photos as well. Links to maps and trail guides that that the organization sells to help finance their work are also provided.

November 2010—Selling online is increasingly important even to our business-to-business customers, and this month we completed two major e-commerce projects for clients.

For International Poster Gallery, a brick-and-mortar gallery on Boston's prestigious Newbury Street, selling its world-class collection of poster art is just as important online as it is in the store. With many of its customers overseas, Internet commerce is the only way to reach them. While IPG already had a basic shopping cart set up on its site when it first engaged with Radar, the cart was limited to PayPal sales only. The cart worked, but forced customers to have a PayPal account in order to do business and provided no linkages back to IPG's wish list or other functions. The new Radar cart replaced the old shopping function with a new credit-card payment system that works all over the world. It includes customized shipping logic that automatically calculates shipping costs based on shipping location, quantity and size of shipping frames. Equally important, customers can now save favorite posters in their wish lists, and then move the items to their shopping cart at any time.

The second e-commerce project was for long-time Radar client, Covaris, Inc.

September 2010—Next Computing (www.nextcomputing.com), right up the road from Boston in scenic Nashua, NH, engaged with us in late spring to completely redesign their site. As a specialized manufacturer of portable and powerful computers, the company relies heavily on its website to reach a niche audience of users in such industries as defense, entertainment and computer-aided design. The new site, which went live this month, includes a new design to showcase the company's products and a complete rewrite and reorganization of the content and messaging. Needless to say, Radar's contribution was a team effort involving our top design, writing and project management talent.

August 2010This month we welcome new client Acacia Communciations to the Radar family. Based in Maynard, Mass. in the famous Digital Equipment Corp. mill building, Acacia is pioneering super high speed subsystems that will ultimately be targeted to major telecommunications suppliers. Radar designed and produced the company's first web site and used a modern, open source content management system for maximum flexibility and ease of maintenance.

March 2010—In December, we welcomed FieldView Solutions (www.fieldviewsolutions.com), an Edison, NJ-based software developer, into the Radar fold. Since then we've been busy designing and building the company's website, which went live this month on March 5. The new site, www.fieldviewsolutions.com, is the company's first website as FieldView Solutions itself was formed late last year as a result of a venture capital-based spin-off from parent Energy Options. The FieldView Solutions software aims squarely at helping managers of large data centers better manage their electrical power, cooling, and other assets. The potential to save money is huge, and the software is already successfully running at multiple Fortune 400 companies worldwide.

quotes

"People are very impressed with how slick and professional our new site looks, and that it gives us a 'big company' look even though we're small."

Aaron Sherman,
Marketing Director
NextComputing