How to Clone Your Best Customer
Many companies that have been able to achieve
satisfying sales find their channels no longer allow for further
growth. If you find you need a fresh marketing program that will
yield a steady stream of new customers, you may not know where to
look.
Here's a general principle for you to follow: Discover the
characteristics of your current customers and use that knowledge to
reach more companies just like them. This short essay by marketing
consultant Marcia Yudkin packs a lot of wisdom in a short, two
minute read.
Read
the story...
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Dear
Paul,
Many marketing pros spend so much time thinking about their
products that they forget to ask themselves what's important
to customers. Technology companies in particular can be guilty
of this, but it happens to everyone. If you could use some
fresh perspective on what really matters, read on.
But first a word about us. Radar Media Group, Inc. is an
integrated marketing services company focused on providing
clients with custom writing, messaging and design services.
You either know us as a client or as someone who has shown
interest in our work.
With Radar Media Review, we promise to never waste
your time. If you feel otherwise you may unsubscribe at any
time.
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Do You Have Marketing Myopia? |
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 It's been
42 years since Theodore Levitt first introduced the term
Marketing Myopia, and our marketing eyesight has not gotten
much better. At the heart of the issue is focus: marketing
should not focus on products but on customers.
You may have Marketing Myopia as well. To find out, click
the link, print the two pages and gather up everything you use
to market your product or service.
Click
here...
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Top 10 People in Life |
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 Do you
know where the top 10 people in your business life are at any
point in time? Business networking expert Bill McDermott does,
and he thinks you should know where your people are, too.
In this speech delivered to the Long Island Entrepreneurs
Group, McDermott dramatically helps you visualize the power of
networking. A little long, but recommended.
Full
Story
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