Tradeshow exhibits are an important part of a company's marketing program. So why is it that so many organizations have their priorities all wrong? It's not unusual in our experience to see people spend big money on booth hardware, placement and accessories, only to give their booth design and tradeshow messaging relatively little thought.
Truth is, nothing is more important than great design to pull people into your booth coupled with brand messaging that hits home. Passersby turn into business prospects when they can glance up, see what market you're in and quickly understand that what you sell can help solve their most pressing business problems.
Good News for Trade Show Value Seekers
If it's been a while since you purchased your last booth, we have good news. Tradeshow design options have come a long way in the last five years. Not too long ago, most companies used one company to design and create their entire booth display. This often resulted in costly displays and mediocre design.
Today, with so many modular and inexpensive hardware systems available on the Internet, it makes little sense to outsource your design and messaging to anybody but a tradeshow expert. At Radar Media Group, booth design and content development is second nature to us. We'll make sure that your booth design reflects well on your business and your overall company brand. And once we design your graphics, we'll be happy to recommend a low cost, high value Internet hardware provider, or to work with any vendor of your choice.
Why Superior Design Makes Good Business Sense
Many of our clients create and sell sophisticated products, including business software, life science/healthcare appliances and Internet networking solutions. For them, getting their message across quickly before show goers lose interest is a challenge. We know how to meet that challenge and can do the same for you.
Exhibitions are for most companies an important part of their overall brand strategy. We recognize that and will evaluate your website and other sales and marketing materials to make sure our design direction fits in with your overall brand look and feel--without compromising on superior booth design and messaging.
Why Use Radar for Your Booth Design?
There are many resources available for design and copywriting, so why use Radar? Because what we offer our clients is both top quality design and copywriting services. Our booth designer is an award-winning graduate of the New England School of Design with over 15 years of tradeshow design experience. Meanwhile, our chief copywriter is a well-known brand marketing expert. Depending on your requirements, we also have experts in Flash animation, video and multimedia on our team to tap into. We work together as one on every project.
Trade Show Services Offered
Radar's experienced team can add value to your tradeshow marketing efforts in the following areas:
- Booth design and redesign
- New signage and displays
- LCD displays and messaging
- Booth Flash animation and multimedia
- Booth banners
- Exhibit lighting
- Video production services
- Recommend/refer high value hardware providers
- Fast quotes and design turnaround
Call Us Today to Discuss Your Trade Show Requirements
A good tradeshow booth will pay for itself many times over in terms of attracting new business prospects. Whether you need an entirely new booth from scratch, or just one or two banners to refresh your messaging and design, we can help. To find out more about our design and messaging services, please call us at (781) 721-1910 to discuss your company's needs. Meanwhile, click the links below to see samples of our work.
Trade Show Design Samples from Radar Media Group
InQ Bio pull-up banners (life sciences/biotech)
Protein Forest modular booth (life sciences/biotech)
NewRiver animated LCD booth display (financial services)
Kern booth sketches (printing equipment/technology)
Covaris booth banners (life sciences/biotech)
Sefas lighted booth design (software/high tech)
StarBAK booth module placement (video equipment/high tech)
StarBAK booth banner design (video equipment/high tech)