I don't necessarily buy that Google can do no evil, but they've sure done something good in launching Google Webmaster Tools. Webmaster Tools is a great way to get lots of information about the traffic on your site. And like a lot of what Google provides, Webmaster Tools is free.

To get started, all you need to do is insert a single file in your root directory. Afterwards, you can check back at any time to get an instant read on what the Google crawler thinks about your site--and, by assocation, your readers in general.