April 2011—MFG Electronics, based in Billerica, Mass., is a leading local producer of custom circuit boards for the many electronic giants in the Boston area. The company has grown nicely over the last few years, and had clearly outgrown its old website, which had a dated look and feel and which did not explain or highlight well the company’s real strength, which is superior customer service.
This month Radar created and launched a new website for MFG, which from the homepage on clearly articulates the company’s company service skills — beginning on the homepage, where the president’s personal cellphone number is prominently displayed.
What really brings the site to life is custom photographs of the company’s specialized equipment. Using a mid-range digital camera, Radar colleague and marketing writer Tom Holzel was able to capture the compelling photos used both on the homepage and on inside pages in under 30 minutes. Included in the photo shoot or close-ups of skilled workers at MFG Electronics as they assemble delicate electronic components.