Entries by Paul Pinella

Think Like a Customer

In between the usual client activities this summer—customers always come first— we were able to redesign and relaunch our Radar Media Group website. Top of list was to create a site that would impress and inform customers and new visitors alike. In other words, cause prospects who might not know Radar (except what they found […]

July 2018

July 2018—The pace of work typically slows down a bit during the vacation months, but not this summer. In July we launched an all-new site for Nlyte Software, a workload infrastructure solution company headquartered in San Mateo, Calif. and London. Nlyte is the leading provider of DCIM (data center infrastructure management) tools that help big […]

May, 2018

May 2018—We announced this month the launch of the Veriphyr website, our Radar’s newest client.  Based in southern California, Veriphyr offers a new and unique software technology. It can automatically detect and notify security managers at hospitals and other medical institutions when access to sensitive patient records have been made by unauthorized internal users.  Using […]

Ecommerce: Likely Easier Than You Think

Many established companies, especially those in the B to B space, are reluctant to venture into ecommerce. The reasons are many, but among the ones we hear most often: Ecommerce is hard to set up and manage We don’t want to compete with our own direct sales force and distributors We can’t compete with Amazon. […]

September, 2017

September 2017—The Radar team is proud to say the largest e-commerce site we’ve ever developed launched successfully early this month — just in time for the upcoming holiday season! The site, called Ornaments with Love, specializes in enabling customers to choose among over 4,000 ornaments and then customize them using a wide range of criteria, […]

June, 2017

June 2017—It’s been a busy start to the summer, with several major projects completing this month. Among our biggest web launches was a new website for The Sharing Foundation, a non-profit organization based in Massachusetts that founded and operates an orphanage and school in Cambodia. The site relies heavily on design and photography to depict […]

January, 2017

January 2017—After three months of design and development, Radar’s latest client – NextBridge Consulting — launched both its new name and new website this month. Formerly named Factor In Talent, the company consults with fast growth, fast change clients in industries such as high tech, life sciences and education. The new site showcases NextBridge’s new […]

To Sell More Products, Please Don’t Write About Them

It runs counter to what many business professionals instinctively want to do, but one of the best ways to build credibility about your products and services is to not write about them. Before you call in the brand police, let me explain. What I’m talking about here are longer pieces of marketing content typically used […]

June, 2016

June 2016—New Radar client ETA Travel, based near Philadelphia, launched this month. ETA’s new site caters to the company’s corporate clientele, who value the high level of customized service they get from ETA. The site presents visitors with a range of service options, including the ability for those traveling overseas using mobile devices to contact the company […]

March, 2016

March 2016—We are pleased to announce the launch this month of our newest client website, Cool Tropics. Based in the Boston area, Cool Tropics pioneered, produces and distributes a line of healthy snack products for schools. We designed the site to appeal to three audiences — school administrators, parents and guardians as well as students themselves, […]