December 2014—Lots of end-of-year activities are underway as we help our clients close out the year with their marketing materials. Several new website designs are ongoing and still under wraps, but we launched a new site for RM Nephew and Associates earlier this month. A number of design and functionality features that we put into place for this Boston-based executive search services leader make this site stand out.
First, we designed the site to be responsive. That’s to say the site looks good and works well on devices of all sizes, from smartphones on up through desktop PCs. Not only does the navigation automatically change to accommodate whatever device you are using, but the content and graphical elements all automatically resize and arrange themselves in the best possible way.
Second, we made the site as interactive as possible to better keep users engaged and to avoid too much text on a page. The Process page is a good example, where visitors click through icons to learn more about the steps RM Nephew goes through to recruit and close a candidate for hire.
RM Nephew specializes in hiring “C-level” executives, including CEOs, CIOs and other senior vice presidents. On the Executive Leadership Roles page we use expansion widgets to open and close descriptions about each role, thereby making the page more interactive and keeping the page depth compact.