January 2009—It’s shaping up to be another busy year for the Radar Media team. As the New Year begins, several significant web projects are in development; more clients are leveraging our marketing copywriting services in addition to design for print and electronic materials; and Radar’s own website continues to draw more traffic (thanks to superb tracking by Google Analytics) with more hits than anticipated going to our blog.
On the website development front, two websites in particular are now well underway: NewRiver, Inc., a financial services company based in Andover, MA with a powerful electronic prospectus delivery service; and Osage Partners, a Delaware venture capital company that also happens to be an early investor in SevOne, another Radar client with a new website we launched for them last year.
Meanwhile, we’ve noted an uptick in the number of HTML e-mails and Flash banner ads we are designing and building for clients. With the economy in questionable condition to say the least, the potential ROI of Internet advertising is too strong to ignore.
As for the Radar blog, we attribute to the increasing traffic to several factors. Chief among them is our new staff writer, Lesley Anderson, who brings to the Radar team a fresh perspective on the power of good Internet writing. Second, readers seem to sense, correctly, that a company’s blog often houses its most up-to-date content. And third — blogs offer readers the opportunity to provide feedback directly and to begin to create a community that’s more than just a company’s publishing platform.