March 2016—We are pleased to announce the launch this month of our newest client website, Cool Tropics. Based in the Boston area, Cool Tropics pioneered, produces and distributes a line of healthy snack products for schools. We designed the site to appeal to three audiences — school administrators, parents and guardians as well as students themselves, who relish the products as tasty treats. Cool Tropics is best known for its frozen slush desserts, made from fruit juice and all natural ingredients, but has since launched a line of baked, healthy “french fries” with more to come.
Under development for several months, the site contains a great deal of web functionality, some of which is only available to authorized, logged in schools and dealers. For example, we created an entire e-commerce environment where schools can order and customize a large number of promotional options, such as school posters and flyers, that schools use to promote those days when Cool Tropics products are available.
January 2016—We started the year strong with the launch of a new site for Corsica Partners. A strategic executive search and consulting services company in the Boston area, Corsica is growing quickly and has been responsible for senior executive placement at such top companies as Keurig and iRobot. Built on a responsive framework for ideal display on desktop, smartphone and tablet devices, the site is found here: http://corsicateam.com/.
Given the strength and importance of Corsica’s impressive client portfolio, we worked hard to make that section especially attractive and interactive. Touch or roll over the portfolio company icons to learn more about what industries Corsica serves, as well as flip cards that summarize Corsica’s core messaging.
June 2015—Among the many projects we completed this month was the launch of a new website for FreshPath Consulting, a long-time Radar client and IT consulting firm in the Boston area. In addition to the design and development of the site itself, the project included the latest logo we designed for the company and a new template along with refreshed content for FreshPath’s primary “call to action” on the site. This is a white paper called “Can You Afford Not to Have a Software Road Map?”
Both homepage and inside sidebars encourage visitors to download the free white paper. And because the topic directly addresses what it takes to achieve ROI and success on IT projects–always a concern for management–it’s proving to be a popular download.
May 2015—One of the largest, most feature-rich client sites ever launched earlier this month. The company is called Listen, Inc. and they are based in Boston. Listen offers a whole line of test measurement software that runs on PCs, and much of their business is international — namely, in Asia, where so many electronic products are manufactured. Hence the multi-language support on the site: English and Chinese. Check it our here: www.listeninc.com.
I’m also happy to report that we went live late last month with MarketVantage, a web marketing agency and partner company of Radar Media Group run by President Hans Riemer. Also based in the Boston area, in Groton, Mass., MarketVantage specializes in pay-per-click advertising, Google AdWords management and overall increasing the number and quality of leads generated on your site.
April 2015—Live in the New England area and looking for a good insurance broker? Wilde Insurance, based in Winchester, Mass., is our latest site to go live this month. The new site utilizes the latest responsive design techniques and looks well, runs great on devices of all sizes, including smartphones — handy for clients who need to reach owner Allan Wilde when their cars break down at nights and weekends. You can see the site here: http://wildeinsurance.com/.
To give the site personality and flavor, we utilized the company’s “lion logo” in unexpected and often non-obvious ways on multiple pages. See if you can spot him hiding in in the design. We also took some photos of the company’s storefront and Photoshopped them in interesting ways in the “About Us” section. Please check it out.
March 2015—Several web projects that began in the fourth quarter of last year came to fruition this month and last with the launch of new sites. One of these sites is Four Seasons Greenery, a Boston area supplier of office plants, decorative containers, flowers and related services. Fittingly for a site like this, we included one of the largest selections of photographs we’ve ever featured on a site, all organized into interactive photo galleries found on most inside pages. Here is one example: Weddings and Special Events.
Another big project for us was adding an e-commerce “storefront” to the McNulty and Associates website we launched last year. McNulty provides a unique service primarily for contractors and subcontractors bidding on major U.S. government contracts. Think of it as an important form of competitive research if you want to win a multi-million dollar deal. Over the last few years, the company has built up an inventory of over 400 of these reports, many of which can be repurposed by multiple clients. To help their customers save time and money on these ready-to-go reports, you can now buy them online using the store that Radar designed and built. It’s a nice new revenue stream for the company, and one we are told is growing very fast.
Not just anyone can buy from the new store, you have to qualify first. But you can see thelogin gateway here.