December 2014—Lots of end-of-year activities are underway as we help our clients close out the year with their marketing materials. Several new website designs are ongoing and still under wraps, but we launched a new site for RM Nephew and Associates earlier this month. A number of design and functionality features that we put into place for this Boston-based executive search services leader make this site stand out.
First, we designed the site to be responsive. That’s to say the site looks good and works well on devices of all sizes, from smartphones on up through desktop PCs. Not only does the navigation automatically change to accommodate whatever device you are using, but the content and graphical elements all automatically resize and arrange themselves in the best possible way.
Second, we made the site as interactive as possible to better keep users engaged and to avoid too much text on a page. The Process page is a good example, where visitors click through icons to learn more about the steps RM Nephew goes through to recruit and close a candidate for hire.
RM Nephew specializes in hiring “C-level” executives, including CEOs, CIOs and other senior vice presidents. On the Executive Leadership Roles page we use expansion widgets to open and close descriptions about each role, thereby making the page more interactive and keeping the page depth compact.
May 2014—Several new sites are currently under construction here at Radar, so we can’t disclose just yet what we are preparing to launch. That said, we did complete a number of interesting assignments for existing customers late last month, including a design and content overhaul of the Team pages for long-time client Osage Partners.
The landing page for both Team sections feature names, titles and thumbnail photos of each of the partners. If you want additional background information you can click on a thumbnail and go to the full photo page with more biographical info. And if that’s still not enough, you can go to a full bio narrative, like this one.
Osage believes, and rightfully so, that partners are by far the company’s greatest asset. So the money invested in professionally photographing the team in their everyday office environment was money well spent.
March 2014—Early this month we launched a new site for Minding Your Mind, a Philadelphia-based organization dedicated to helping teens and young adults deal with stigma often associated with mental illness. Our goal was to create a bright and attractive site that would appeal to both young people as well as parents, teachers and other adults who want to learn more about helping them. A key part of what MYM does is its educational speaker program, which we wanted to feature prominently on MYM’s homepage.
The new site uses a slideshow rotator to showcase each of MYM’s twenty-something speakers in an informal coffee shop photo. Click through on the photos brings you to a full speaker biography page where an even larger photo is featured. From here, visitors can click on links to book a speaker at their school, check out the latesst news, and find out about upcoming events.
Here at Radar, we appreciate and endorse the good work that Minding Your Mind is doing, and hope to see similar programs implemented elsewhere in the U.S. and beyond.
January 2014—Our first new site of the year launched yesterday, and it’s for a new client in the competitive intelligence space. McNulty & Associates, based in Groton, MA offers an interesting “Price to Win” service where it predicts for clients what the likely price will be for winning a government contract. It’s a lucrative field, to be sure, with all the government defense work coming out of Washington.
We deal with high tech clients everyday, but McNulty & Associates introduced us to some new terms outside of our normal circles. One of these is “black hat” services (yes we had fun illustrating the term with a black stetson hat). Turns out black hat in this context means being able to provide clients with an independent view of the competition. Without having a black hat on your side, you risk analyzing a multi-million (or even billion) dollar project based solely on your own peoples’ point of view — a dangerous situation with so much at stake.
October 2013—Late summer and early fall were as busy as ever for us, culminating in the design and launch of two new websites over the last few weeks. Our very latest client site, which went live late this month, is for SystemExperts, an IT consulting boutique in the Boston area with a strong emphasis on security services. Meanwhile, in late August, we launched an all-new site for a venture capital client in Boston called WAVE Equity Partners. WAVE is a private equity firm that invests in sustainability technologies that have the potential to transform multiple industrial and/or geographical markets. (As advocates of renewable energy ourselves, Radar Media is particularly fond of the WAVE business model.)
What’s particularly interesting about the SystemExperts site is its responsive design. Once we understood how important it was for the site to look and work equally well across all platforms–including smartphones and tablet devices–we advocated a responsive design approach. This is where the site is able to automatically re-format each page to fit the exact screen dimensions of whatever device and browser is used to access it.
Thanks to modern content management systems like WordPress and Joomla, and the increasing availability of cutting edge responsive design frameworks, responsive design is now easier to achieve than it once was.
May 2013—This month we find ourselves deep in the middle of ongoing new website development as well as extensions of existing sites with new features. On the new site development front, we’re about halfway through the design and development for WAVE Equity Partners, a cleantech venture capital firm in Boston. WAVE’s approach to sustainable solutions is unique in the cleantech sector, and we’re enjoying working with the company as we hone the new site to reflect how and why it’s better. The new site should be live by summer.
Meanwhile, we just completed a new extension to the FieldView Solutions site. Specifically, our client wanted a way to make it easier for visitors to easily find local FieldView partners from wherever they are in the world. They also wanted to include specific people within FieldView corporate who could be contacted as well.
Hearing the requirements, we designed an easy-to-use partner locator tool using a series of simple drop-down menus. Locating partners is now a breeze for visitors, and the new feature is easy to maintain using the backend content management system used by FieldView to maintain the site.