May 2015—One of the largest, most feature-rich client sites ever launched earlier this month. The company is called Listen, Inc. and they are based in Boston. Listen offers a whole line of test measurement software that runs on PCs, and much of their business is international — namely, in Asia, where so many electronic products are manufactured. Hence the multi-language support on the site: English and Chinese. Check it our here: www.listeninc.com.
I’m also happy to report that we went live late last month with MarketVantage, a web marketing agency and partner company of Radar Media Group run by President Hans Riemer. Also based in the Boston area, in Groton, Mass., MarketVantage specializes in pay-per-click advertising, Google AdWords management and overall increasing the number and quality of leads generated on your site.
April 2015—Live in the New England area and looking for a good insurance broker? Wilde Insurance, based in Winchester, Mass., is our latest site to go live this month. The new site utilizes the latest responsive design techniques and looks well, runs great on devices of all sizes, including smartphones — handy for clients who need to reach owner Allan Wilde when their cars break down at nights and weekends. You can see the site here: http://wildeinsurance.com/.
To give the site personality and flavor, we utilized the company’s “lion logo” in unexpected and often non-obvious ways on multiple pages. See if you can spot him hiding in in the design. We also took some photos of the company’s storefront and Photoshopped them in interesting ways in the “About Us” section. Please check it out.
March 2015—Several web projects that began in the fourth quarter of last year came to fruition this month and last with the launch of new sites. One of these sites is Four Seasons Greenery, a Boston area supplier of office plants, decorative containers, flowers and related services. Fittingly for a site like this, we included one of the largest selections of photographs we’ve ever featured on a site, all organized into interactive photo galleries found on most inside pages. Here is one example: Weddings and Special Events.
Another big project for us was adding an e-commerce “storefront” to the McNulty and Associates website we launched last year. McNulty provides a unique service primarily for contractors and subcontractors bidding on major U.S. government contracts. Think of it as an important form of competitive research if you want to win a multi-million dollar deal. Over the last few years, the company has built up an inventory of over 400 of these reports, many of which can be repurposed by multiple clients. To help their customers save time and money on these ready-to-go reports, you can now buy them online using the store that Radar designed and built. It’s a nice new revenue stream for the company, and one we are told is growing very fast.
Not just anyone can buy from the new store, you have to qualify first. But you can see thelogin gateway here.
December 2014—Lots of end-of-year activities are underway as we help our clients close out the year with their marketing materials. Several new website designs are ongoing and still under wraps, but we launched a new site for RM Nephew and Associates earlier this month. A number of design and functionality features that we put into place for this Boston-based executive search services leader make this site stand out.
First, we designed the site to be responsive. That’s to say the site looks good and works well on devices of all sizes, from smartphones on up through desktop PCs. Not only does the navigation automatically change to accommodate whatever device you are using, but the content and graphical elements all automatically resize and arrange themselves in the best possible way.
Second, we made the site as interactive as possible to better keep users engaged and to avoid too much text on a page. The Process page is a good example, where visitors click through icons to learn more about the steps RM Nephew goes through to recruit and close a candidate for hire.
RM Nephew specializes in hiring “C-level” executives, including CEOs, CIOs and other senior vice presidents. On the Executive Leadership Roles page we use expansion widgets to open and close descriptions about each role, thereby making the page more interactive and keeping the page depth compact.
May 2014—Several new sites are currently under construction here at Radar, so we can’t disclose just yet what we are preparing to launch. That said, we did complete a number of interesting assignments for existing customers late last month, including a design and content overhaul of the Team pages for long-time client Osage Partners.
The landing page for both Team sections feature names, titles and thumbnail photos of each of the partners. If you want additional background information you can click on a thumbnail and go to the full photo page with more biographical info. And if that’s still not enough, you can go to a full bio narrative, like this one.
Osage believes, and rightfully so, that partners are by far the company’s greatest asset. So the money invested in professionally photographing the team in their everyday office environment was money well spent.
March 2014—Early this month we launched a new site for Minding Your Mind, a Philadelphia-based organization dedicated to helping teens and young adults deal with stigma often associated with mental illness. Our goal was to create a bright and attractive site that would appeal to both young people as well as parents, teachers and other adults who want to learn more about helping them. A key part of what MYM does is its educational speaker program, which we wanted to feature prominently on MYM’s homepage.
The new site uses a slideshow rotator to showcase each of MYM’s twenty-something speakers in an informal coffee shop photo. Click through on the photos brings you to a full speaker biography page where an even larger photo is featured. From here, visitors can click on links to book a speaker at their school, check out the latesst news, and find out about upcoming events.
Here at Radar, we appreciate and endorse the good work that Minding Your Mind is doing, and hope to see similar programs implemented elsewhere in the U.S. and beyond.