March 2014—Early this month we launched a new site for Minding Your Mind, a Philadelphia-based organization dedicated to helping teens and young adults deal with stigma often associated with mental illness. Our goal was to create a bright and attractive site that would appeal to both young people as well as parents, teachers and other adults who want to learn more about helping them. A key part of what MYM does is its educational speaker program, which we wanted to feature prominently on MYM’s homepage.
The new site uses a slideshow rotator to showcase each of MYM’s twenty-something speakers in an informal coffee shop photo. Click through on the photos brings you to a full speaker biography page where an even larger photo is featured. From here, visitors can click on links to book a speaker at their school, check out the latesst news, and find out about upcoming events.
Here at Radar, we appreciate and endorse the good work that Minding Your Mind is doing, and hope to see similar programs implemented elsewhere in the U.S. and beyond.
January 2014—Our first new site of the year launched yesterday, and it’s for a new client in the competitive intelligence space. McNulty & Associates, based in Groton, MA offers an interesting “Price to Win” service where it predicts for clients what the likely price will be for winning a government contract. It’s a lucrative field, to be sure, with all the government defense work coming out of Washington.
We deal with high tech clients everyday, but McNulty & Associates introduced us to some new terms outside of our normal circles. One of these is “black hat” services (yes we had fun illustrating the term with a black stetson hat). Turns out black hat in this context means being able to provide clients with an independent view of the competition. Without having a black hat on your side, you risk analyzing a multi-million (or even billion) dollar project based solely on your own peoples’ point of view — a dangerous situation with so much at stake.
October 2013—Late summer and early fall were as busy as ever for us, culminating in the design and launch of two new websites over the last few weeks. Our very latest client site, which went live late this month, is for SystemExperts, an IT consulting boutique in the Boston area with a strong emphasis on security services. Meanwhile, in late August, we launched an all-new site for a venture capital client in Boston called WAVE Equity Partners. WAVE is a private equity firm that invests in sustainability technologies that have the potential to transform multiple industrial and/or geographical markets. (As advocates of renewable energy ourselves, Radar Media is particularly fond of the WAVE business model.)
What’s particularly interesting about the SystemExperts site is its responsive design. Once we understood how important it was for the site to look and work equally well across all platforms–including smartphones and tablet devices–we advocated a responsive design approach. This is where the site is able to automatically re-format each page to fit the exact screen dimensions of whatever device and browser is used to access it.
Thanks to modern content management systems like WordPress and Joomla, and the increasing availability of cutting edge responsive design frameworks, responsive design is now easier to achieve than it once was.
May 2013—This month we find ourselves deep in the middle of ongoing new website development as well as extensions of existing sites with new features. On the new site development front, we’re about halfway through the design and development for WAVE Equity Partners, a cleantech venture capital firm in Boston. WAVE’s approach to sustainable solutions is unique in the cleantech sector, and we’re enjoying working with the company as we hone the new site to reflect how and why it’s better. The new site should be live by summer.
Meanwhile, we just completed a new extension to the FieldView Solutions site. Specifically, our client wanted a way to make it easier for visitors to easily find local FieldView partners from wherever they are in the world. They also wanted to include specific people within FieldView corporate who could be contacted as well.
Hearing the requirements, we designed an easy-to-use partner locator tool using a series of simple drop-down menus. Locating partners is now a breeze for visitors, and the new feature is easy to maintain using the backend content management system used by FieldView to maintain the site.
March 2013—Under development for three months, our new website for Mirror Image launched this month. Based in Tewksbury, Mass., Mirror Image is a leading provider of highly scalable online services that speed up delivery of rich media like video and music over the Internet. Its clients are based all over the world.
The new site involved the creation of all new content, design and functionality. Because the content is database-driven, updates made to one part of the site — the news section, for example — is automatically updated in other sections. News headlines appearing on the homepage are automatically refreshed whenever a news story is added to the back end.
The homepage design conveys the global coverage of the company with a stylistic image of the globe encircled with the company’s Dynamic Data Network. Meanwhile, Radar refreshed and modernized the company’s logo to work better on the web and in print media.
November 2012—We launched a new website for Wilmington, DE-based CMC this month. CMC, which stands for Collections Marketing Center, came to us with an older site that was difficult to easily update by the marketing department. We fixed this by building the new site on a modern content management system, and also designed the site for ease of use. Most importantly, we created a new homepage that quickly, at a glance, conveys exactly what the company does — and what kinds of companies it serves as clients.
One important feature that we added is a “Resources” center directly accessible off of the top navigation. This serves as a centralized library of all content that visitors can download for more information, such as data sheets, case studies and white papers.
CMC decided that some of this material, such as data sheets, should be easily downloaded without forcing users to fill out a form. For more “exclusive” content, such as white papers, we created online forms that users must fill out first. The information provided in the forms serves as sales leads and represent valued prospects who have taken an interest in the company’s services for managing collections and risk.