December 2010—Winchester Trails, a non-profit educational site for school children in Winchester, MA (where Radar Media Group is headquartered), needed a website to post its announcements and attract volunteer trail guides to the organization. To help out, we designed and built a new site for them that provides basic posting ability for not just news, but photos as well. Links to maps and trail guides that that the organization sells to help finance their work are also provided.
To add interest to the photos posted for various woodland trails, we used some new slide show rotators that provide a number of interesting effects, all without the need for Flash. Click here to see an example of the “Ken Burns” effect for animating slides.
November 2010—Selling online is increasingly important even to our business-to-business customers, and this month we completed two major e-commerce projects for clients.
For International Poster Gallery, a brick-and-mortar gallery on Boston’s prestigious Newbury Street, selling its world-class collection of poster art is just as important online as it is in the store. With many of its customers overseas, Internet commerce is the only way to reach them. While IPG already had a basic shopping cart set up on its site when it first engaged with Radar, the cart was limited to PayPal sales only. The cart worked, but forced customers to have a PayPal account in order to do business and provided no linkages back to IPG’s wish list or other functions. The new Radar cart replaced the old shopping function with a new credit-card payment system that works all over the world. It includes customized shipping logic that automatically calculates shipping costs based on shipping location, quantity and size of shipping frames. Equally important, customers can now save favorite posters in their wish lists, and then move the items to their shopping cart at any time.
The second e-commerce project was for long-time Radar client, Covaris, Inc.
Here again, Covaris already had an existing shopping cart, but certain functions were limited. Covaris wanted its customers, for example, to be able to easily find scientific supplies by not just looking up product categories as before, but to be able to search on names, part numbers and descriptions. Being able to accurately calculate sales in states where the tax amount varies by city and town, like California and Illinois, was also critical.The new Radar store not only provides all this functionality, but the redesigned cart also displays well on mobile devices such as smartphones and Apple iPads.
September 2010—Next Computing (www.nextcomputing.com), right up the road from Boston in scenic Nashua, NH, engaged with us in late spring to completely redesign their site. As a specialized manufacturer of portable and powerful computers, the company relies heavily on its website to reach a niche audience of users in such industries as defense, entertainment and computer-aided design. The new site, which went live this month, includes a new design to showcase the company’s products and a complete rewrite and reorganization of the content and messaging. Needless to say, Radar’s contribution was a team effort involving our top design, writing and project management talent.
Also noteworthy is the site’s back end. It is based on an open source content management system that streamlines and simplifies site maintenance at Next Computing. The CMS will also make it easier to extend the site in the future with new content and features.
August 2010—This month we welcome new client Acacia Communciations to the Radar family. Based in Maynard, Mass. in the famous Digital Equipment Corp. mill building, Acacia is pioneering super high speed subsystems that will ultimately be targeted to major telecommunications suppliers. Radar designed and produced the company’s first web site and used a modern, open source content management system for maximum flexibility and ease of maintenance.
Acacia is a startup company still in major growth mode and wanted a site that could grow along with them. Planned functionality for future releases includes a private client log-in section where registered users will be able to download proprietary technical and marketing documents.
March 2010—In December, we welcomed FieldView Solutions (www.fieldviewsolutions.com), an Edison, NJ-based software developer, into the Radar fold. Since then we’ve been busy designing and building the company’s website, which went live this month on March 5. The new site, www.fieldviewsolutions.com, is the company’s first website as FieldView Solutions itself was formed late last year as a result of a venture capital-based spin-off from parent Energy Options. The FieldView Solutions software aims squarely at helping managers of large data centers better manage their electrical power, cooling, and other assets. The potential to save money is huge, and the software is already successfully running at multiple Fortune 400 companies worldwide.
The new FieldView Solutions website is based on a modern, open source content management system. The CMS separates content from design and enables content administrators at FieldView Solutions to update the site on a regular basis using simple web editing tools that run in a browser. In addition, the site utilizes several forms allowing users to download product brochures or to request additional information from FieldView. That customer information is captured in a database and easily accessed at any time by FieldView’s content team.
The entire website was design and deployed in just over two months thanks to a concerted effort by the content, design and production teams.
February 2010—The Radar team put the final touches on the interim site for VacationPhotos.com and launched the site live earlier the month. The VacationPhotos.com site (www.vacationphotos.com) previews what’s coming for the full site, which we are currently building and will be launching live in the spring timeframe.
VacationPhotos.com is a Burlington, MA-based startup coming aiming to become the premiere Internet address for taking virtual vacations on the web. Featuring top quality photographs and videos from the best professional photographers, users will be able to quickly navigate to vacation areas of interest and view multimedia presentations based on scenery, areas of interest and special attractions.
The permanent site under construction will prominently feature a number of cutting-edge web navigation tools empowering visitors to choose vacation destinations with ease. These include a multimedia global map, multiple web tools for choosing types of vacation areas of interest, and advertising from top vacation travel bureaus and travel companies all over the world.