January 2009—It’s shaping up to be another busy year for the Radar Media team. As the New Year begins, several significant web projects are in development; more clients are leveraging our marketing copywriting services in addition to design for print and electronic materials; and Radar’s own website continues to draw more traffic (thanks to superb tracking by Google Analytics) with more hits than anticipated going to our blog.
On the website development front, two websites in particular are now well underway: NewRiver, Inc., a financial services company based in Andover, MA with a powerful electronic prospectus delivery service; and Osage Partners, a Delaware venture capital company that also happens to be an early investor in SevOne, another Radar client with a new website we launched for them last year.
Meanwhile, we’ve noted an uptick in the number of HTML e-mails and Flash banner ads we are designing and building for clients. With the economy in questionable condition to say the least, the potential ROI of Internet advertising is too strong to ignore.
As for the Radar blog, we attribute to the increasing traffic to several factors. Chief among them is our new staff writer, Lesley Anderson, who brings to the Radar team a fresh perspective on the power of good Internet writing. Second, readers seem to sense, correctly, that a company’s blog often houses its most up-to-date content. And third — blogs offer readers the opportunity to provide feedback directly and to begin to create a community that’s more than just a company’s publishing platform.
October 2008—Radar launched its new website this month. Under development since July of this year, the site represents a big team effort by everyone on the staff working in between client projects (which always come first) and tight deadlines.
Top priorities for the site were, first and foremost, to create an easy to read, easy to navigate foundation allowing for easy browsing of our work. We figured the best way to do so would be to allow readers to see samples based on the two views that resonate best with most people: By Client and by Project Type.
Second, we wanted to provide customers, prospects and the general public with a forum where they could more easily provide feedback and to generally sound off. That’s the purpose behind the Radar Resources blog. We hope to see the blog evolve over time into a useful “best practices” marketing tool.
Third, our goal was to provide clients with a secure and interactive extranet for viewing their custom work and to provide us feedback.
How are we doing? Feel free to join in the blog discussions!
February 2008—Several client projects went live in the first two months of the year. Chief among these was a large, new website for new Radar client Oco, Inc., a leading purveyor of hosted business intelligence solutions based in Waltham, Mass.
A new tradeshow booth and company identity was also completed this month for long-time client Protein Forest, a biotech provider, also based in Waltham. A new Protein Forest website is currently in design stage. Meanwhile, Radar is busily engaged with the Innovation Group, an insurance software and services provider with U.S. headquarters in Newton. Stay tuned for updates on our design and development work associated with this industry leader.
June 2007—Midway into the year, Radar Media continues to serve the needs of our growing list of existing customers, each of whom continually challenges us to deliver great new content and design services.
Work in progress includes new booth content and design for Swiss-based Kern, a premium supplier of mail room inserters; new white papers and case studies for Gomez, the web’s leading experience monitoring company; and new web functionality for On-State. Also in the finishing stages iis a new web calculator for NewRiver, a financial services provider in Andover, Mass. The tool is posted prominently on NewRiver’s homepage.
March 2007—Radar Media welcomed 2007 with several new clients and marketing projects. Several of these are high profile technology companies aimed at the business and consumer markets alike.
Among these new clients are envIO Networks, a stealth mobile communications software company for which Radar has already completed a new identity and website; and iSkoot, a mobile device software company focused on bringing digital communities to handhelds.