Need Help Writing Your Web Copy?
We understand. Sometimes writing the content that goes on your website or in other marketing materials is the hardest part of a web project. Yet nothing is as important to your website's success as the words that represent you. No matter how good the design, or how great the graphics, your web writing must be clear, to the point and compelling if your site is to be successful.
Leverage our Writing Resources
Radar Media Group, Inc. was founded nearly 10 years ago by experienced writers, marketers and designers who work together on every project. Over the years our team has grown but the emphasis on combining great web copy for our clients continues. Unlike many agencies that prefer to leave the writing to you, we know that you may be too busy running your company or department to spend time writing.
Sound familiar? Then our web copywriting services may be for you. Our skilled writers and copy editors will work with you in a proven and organized way to write all new content, and then work to see that each section is reviewed and approved prior to posting live.
About Our Process
Most agencies pass on writing assignments because they don't have the people and skills to deliver great web and marketing copy. At Radar Media Group, our writers have years of web writing experience in a wide variety of industries, including information technology, networking, healthcare, biotech and financial services. Many Radar writers have worked as business writers and editors in the industries we serve and are widely published in various trade magazines. All know how to write compelling web copy and understand how to optimize their writing for the best possible search engine results (SEO).
Most new web writing projects begin with one or more detailed interviews with you or a business colleague with a firm grasp of customer pain points and your company's offerings. We take the time to research competitor sites, review your existing web copy (if any) and in many cases, speak with some of your customers. Following this research phase, we begin writing. In most cases we create a separate Word document for each of your site sections (Products, Solutions, About the Company, etc.) which we review internally before it ever goes to you.
At least two Radar content experts -- our writer and our editor in chief -- are involved at every step of the way. Only after they are both satisfied with a draft will we send copies to you for review and approval.
Nothing goes live, of course, without your final blessing. When the process is completed, you have all new web copy that more prospects will read all the way through and act upon. Your search engine rankings will increase as will the number of prospects filling out forms for white papers, webinar sign-ups, data sheets and other "calls to action" on your site.
What Sets Us Apart
There are many resources available for web design and production, but not many have the writing skills you need to create a great website. While freelance writing resources are available, few freelancers specialize in just web writing for business and fewer still work as part of a full-service web team. We work hard to ensure that the words, site design and functionality all work together in a compelling way.
Not every client needs all of our services, of course. If creating great web content is your top priority, and you are all set for now in terms of your site design and functionality, we understand. Many customers use our web writing services exclusively and rely on in-house people or other vendors for design and development work.
Call Today to Discuss Your Writing Requirements
If you need help writing good content for your new website, or want to improve your content and messaging for better business results across all of your marketing materials, please contact us here or call us (781) 721-1910 to discuss your company's needs.