Search engine marketing, or “pay per click,” is often the most effective way to attract new customers to your company’s product or service pages. Why? The short ads that you see at the top of a Google search page almost always attract the most clicks. How much you pay for those ads — and how well they work to direct readers to your website — is totally up to you.
Because no two businesses are identical, no Google Ads campaigns should be either. We work with you to obtain a deep understanding of your business and top competitors. If you have an existing Google Analytics account, we study it for insights to guide our initial recommendations. After you set a monthly budget, we write ad copy, create landing pages, optimize campaigns that show promise and refine those that underperform. We also schedule monthly calls to discuss the results.