It’s not unusual in our experience to see people spend big money on booth hardware, placement and accessories, only to give their booth design and tradeshow messaging relatively little thought.

Truth is, nothing is more important than great design to pull people into your booth coupled with brand messaging that hits home. Passersby turn into business prospects when they can glance up, see what market you’re in and quickly understand that what you sell can help solve their most pressing business problems.

If it’s been a while since you purchased your last booth, we have good news. Tradeshow design options have come a long way in the last five years. Not too long ago, most companies used one company to design and create their entire booth display. This often resulted in costly displays and mediocre design.

Today, with so many modular and inexpensive hardware systems available on the Internet, it makes little sense to outsource your design and messaging to anybody but a tradeshow expert. At Radar Media Group, booth design and content development is second nature to us. We’ll make sure that your booth design reflects well on your business and your overall company brand. And once we design your graphics, we’ll be happy to recommend a low cost, high value Internet hardware provider, or to work with any vendor of your choice.

Many of our clients create and sell sophisticated products, including business software, life science/healthcare appliances and Internet networking solutions. For them, getting their message across quickly before show goers lose interest is a challenge. We know how to meet that challenge and can do the same for you.

Exhibitions are for most companies an important part of their overall brand strategy. We recognize that and will evaluate your website and other sales and marketing materials to make sure our design direction fits in with your overall brand look and feel–without compromising on superior booth design and messaging.