June 2015—Among the many projects we completed this month was the launch of a new website for FreshPath Consulting, a long-time Radar client and IT consulting firm in the Boston area. In addition to the design and development of the site itself, the project included the latest logo we designed for the company and a new template along with refreshed content for FreshPath’s primary “call to action” on the site. This is a white paper called “Can You Afford Not to Have a Software Road Map?”
Both homepage and inside sidebars encourage visitors to download the free white paper. And because the topic directly addresses what it takes to achieve ROI and success on IT projects–always a concern for management–it’s proving to be a popular download.