Entries by Paul Pinella

What Makes Content Compelling?

So that business book that you ordered just came in and you kick back on Sunday evening for a relaxing read. Ten pages in and the content is letting you down. Try as you might, you can’t see how anything here relates to the problems you are facing at work. So it is with your […]

January 2020

January 2020—We enjoyed the December holidays, but still found time to redesign a new client’s website. Squark, an early stage SaaS-based provider in the Boston area, offers a new, easy-to-use service that enables anyone to drill down into marketing and other data without any prior knowledge of statistics or data analytics. The service is based […]

February 2019

February 2019—Early this month we launched RaySecur’s website after a two-month sprint. Our first order of business was updating all of the content on the old site with the latest messaging. Following that process, we dove into a complete redesign effort. We launched the new site with the latest WordPress components along with fully Hubspot […]

December 2018

December 2018—Just in time for the holiday, The Adept Group’s new website launched live this month. Founded by Paul O’Connor, The Adept Group created the concepts behind “product line strategy” back in the 1990s and has been evangelizing the concept to leading companies all over the world ever since. The new site carries this mission forward […]

November 2018

November 2018—This month we launched a redesigned website for Alora Search Partners in Massachusetts. Founded by long-time executive recruiter, Mary Langan, Alora competes effectively with larger agencies by providing a more personal, and tailored, approach to team building. The new site summarizes Alora’s services and prominently posts recently-filled positions, as well as openings yet to […]

Think Like a Customer

In between the usual client activities this summer—customers always come first— we were able to redesign and relaunch our Radar Media Group website. Top of list was to create a site that would impress and inform customers and new visitors alike. In other words, cause prospects who might not know Radar (except what they found […]

July 2018

July 2018—The pace of work typically slows down a bit during the vacation months, but not this summer. In July we launched an all-new site for Nlyte Software, a workload infrastructure solution company headquartered in San Mateo, Calif. and London. Nlyte is the leading provider of DCIM (data center infrastructure management) tools that help big […]

May, 2018

May 2018—We announced this month the launch of the Veriphyr website, our Radar’s newest client.  Based in southern California, Veriphyr offers a new and unique software technology. It can automatically detect and notify security managers at hospitals and other medical institutions when access to sensitive patient records have been made by unauthorized internal users.  Using […]

Ecommerce: Likely Easier Than You Think

Many established companies, especially those in the B to B space, are reluctant to venture into ecommerce. The reasons are many, but among the ones we hear most often: Ecommerce is hard to set up and manage We don’t want to compete with our own direct sales force and distributors We can’t compete with Amazon. […]

September, 2017

September 2017—The Radar team is proud to say the largest e-commerce site we’ve ever developed launched successfully early this month — just in time for the upcoming holiday season! The site, called Ornaments with Love, specializes in enabling customers to choose among over 4,000 ornaments and then customize them using a wide range of criteria, […]