There’s a lot of pressure in content marketing to crank up the deliverables spigot. After all, if you churn out enough landing pages and accelerate the number of social media posts, Google will take notice. Visits to your website will almost certainly increase and the number of downloads will go up

Sounds good, right? Not so fast. Turning up the volume on your content marketing is exactly the wrong approach for many businesses. If  your company stands out because of products or services that nobody else offers, then it’s far better to speak with authority using just a small number of high-quality pieces than to blanket the Internet with fluff.  The real goal is to convert interested leads into paying customers, not generate tons of traffic that goes nowhere.  The three projects spotlighted in the March, 2022 issue of the Radar Media Review presents proof that quality trumps quantity at all times. Check it out here.

Until next time. . .