It’s Alive. The New Radar Media site is here

It was a long time coming. I hate to think about the last time we redesigned the Radar Media site. It was in the distant past, and oh so many clients and web projects ago. That’s what happens when you get busy for long stretches of time. Customers demand a piece of every waking moment. Actually, come to think of it, we are very glad they do.

It was a team effort, and everything we’ve learned about designing, writing for, and producing websites was poured into this piece of work. We hope it shows. The new site went live this Saturday morning (there we go, working weekends again) and finally we have our own site that is every bit as good as what we produce for our clients.

The new site design is everything the old site wasn’t. The old site was dark and (at least we thought so at the time) dramatic–like a Batman movie or a play be Samuel Beckett. The new site is clean, bright and not lacking in open space. We think it’s easier on the eyes and more likely to invite readers to stay awhile.

The overriding vision for the site was to focus on the work. We figured anyone who would take the time to check us out would have two overriding concerns. One, to see what we do. And the other to see who we do it for. So after lots of creative briefs and prototypes we came up with a simple way for people to browse our work by client or project type.

Another goal for the site was to foster more of a two-say dialogue with readers. In Web 2.0 parlance, I guess that means we’re talking about a community. We now have what we think is the beginning of one in this Radar Resources blog. If all goes according to plan, the blog will develop into a freewheeling, open-ended, fun and frothy discussion about anything and everything that has something to do with the web, interactive marketing, or Internet technology. And oh, it’s perfectly fine to weave in a few other tangents that may be of interest.

Finally, we’re excited about the web platform we’ve chosen. The new site is entirely “database driven”–meaning it’s not just a collection of static web files–and it’s much easier and faster to update than before. That means we have no excuse but to keep the content fresher. Working behind the scenes is a new content management system, or CMS, that enables anyone with a web browser to update the content. Last count that was about two billion people.

I am very proud of the team. We worked off and on, with full project loads, since July to put this together. Thanks for visiting, and do come back, you hear?

October, 2008

October 2008—Radar launched its new website this month. Under development since July of this year, the site represents a big team effort by everyone on the staff working in between client projects (which always come first) and tight deadlines.

Top priorities for the site were, first and foremost, to create an easy to read, easy to navigate foundation allowing for easy browsing of our work. We figured the best way to do so would be to allow readers to see samples based on the two views that resonate best with most people: By Client and by Project Type.

Second, we wanted to provide customers, prospects and the general public with a forum where they could more easily provide feedback and to generally sound off. That’s the purpose behind the Radar Resources blog. We hope to see the blog evolve over time into a useful “best practices” marketing tool.

Third, our goal was to provide clients with a secure and interactive extranet for viewing their custom work and to provide us feedback.

How are we doing? Feel free to join in the blog discussions!