January 2020—We enjoyed the December holidays, but still found time to redesign a new client’s website. Squark, an early stage SaaS-based provider in the Boston area, offers a new, easy-to-use service that enables anyone to drill down into marketing and other data without any prior knowledge of statistics or data analytics. The service is based on machine learning that automatically scans your data, finds relationships and presents the information in charts and graphs. We moved the old site to a new host, rebuilt the site on a new WordPress foundation, reworked the user interface and connected the back end to the highly regarded Pardot marketing automation system. Check out the new site here.
February 2019—Early this month we launched RaySecur’s website after a two-month sprint. Our first order of business was updating all of the content on the old site with the latest messaging. Following that process, we dove into a complete redesign effort. We launched the new site with the latest WordPress components along with fully Hubspot marketing automation integration.
Cambridge-based RaySecur’s product is a high tech, portable mailroom scanner aimed at big corporations and celebrities. These include politicians, movie stars and high net-worth individuals. It is able to quickly and safely detect mailroom threats like bombs, Anthrax and other hazards. Especially noteworthy is an online security component. This enables RaySecur’s team of former weapons specialists from the U.S. Armed Forces to help on-site users detect the presence of threats.
December 2018—Just in time for the holiday, The Adept Group’s new website launched live this month. Founded by Paul O’Connor, The Adept Group created the concepts behind “product line strategy” back in the 1990s and has been evangelizing the concept to leading companies all over the world ever since.
The new site carries this mission forward with a suite of original content, including downloadable white papers and blogs. Each article explain the importance of executing well not just on individual new product launches, but planning for the life cycle of an entire product line in increasingly competitive markets. The site includes a wealth of features to help companies learn more, including descriptions and sign-up forms for upcoming Workshops, Summits and Events. A search engine optimization strategy (SEO) program was also included to help the company stand out from competitors in this important market.
Besides designing and building Adept’s new site, Radar also created a new company logo for Adept and designed the cover and select inside artwork for Paul O’Connor’s new book, “The Profound Impact of Product Line Strategy.” In addition, we created new templates for the workshops and summits reflecting The Adept Group’s new brand identity.
November 2018—This month we launched a redesigned website for Alora Search Partners in Massachusetts.
Founded by long-time executive recruiter, Mary Langan, Alora competes effectively with larger agencies by providing a more personal, and tailored, approach to team building. The new site summarizes Alora’s services and prominently posts recently-filled positions, as well as openings yet to be filled. Here at Radar, we designed Alora’s new logo and branding as well as the site.
See Alora’s new web home here.
July 2018—The pace of work typically slows down a bit during the vacation months, but not this summer. In July we launched an all-new site for Nlyte Software, a workload infrastructure solution company headquartered in San Mateo, Calif. and London. Nlyte is the leading provider of DCIM (data center infrastructure management) tools that help big companies track and manage large data centers more efficiently. Unique features include interactive vertical market icons and market descriptors on the homepage; easy to scan and “phone friendly” product pages, like this one for Nlyte Energy Optimizer; and seamless integration with Uberflip for easy reader access to Nlyte’s extensive Resources library of marketing collateral, news and blog posts.
We also had our hands full this month redesigning and launching a new website for ourselves at www.radarmedia.com. Our new Radar Media Group home showcases dozens of examples of recent work in the Portfolio section, and provides updated descriptions of all web and marketing services we provide. Be sure to check out the Testimonials page for what clients have to say about our work!
May 2018—We announced this month the launch of the Veriphyr website, our Radar’s newest client. Based in southern California, Veriphyr offers a new and unique software technology. It can automatically detect and notify security managers at hospitals and other medical institutions when access to sensitive patient records have been made by unauthorized internal users. Using proprietary algorithms with artificial intelligence baked in, Veriphyr’s product excels in ease of use, ease of installation and reporting.
More information about Veriphyr’s approach is available to medical professionals via a series of webinars or a white paper, available for download on the website.
September 2017—The Radar team is proud to say the largest e-commerce site we’ve ever developed launched successfully early this month — just in time for the upcoming holiday season! The site, called Ornaments with Love, specializes in enabling customers to choose among over 4,000 ornaments and then customize them using a wide range of criteria, including year, name, which accessory to include and many more. Because the founders of this family-owned business have been in business, and on the Internet, for over eight years, Ornaments with Love has grown to become one of the largest and most successful providers of customized Christmas treee ornaments worlwide. If you are looking for that extra-special gift for your loved ones this holiday season, please check them out!
June 2017—It’s been a busy start to the summer, with several major projects completing this month. Among our biggest web launches was a new website for The Sharing Foundation, a non-profit organization based in Massachusetts that founded and operates an orphanage and school in Cambodia. The site relies heavily on design and photography to depict the beauty of the children and supportive surroundings they enjoy. Besides the orphanage, The Sharing Foundation does a great deal of other work in the area, including providing medical attention to local villages and operating local farms.
Charles Bagnashchi, a board member and our chief contact with the website redesign, had this to say about Radar’s work: “On behalf of the Sharing Foundation and myself, I want to thank the Radar team for your excellent work and attention to our needs. We have received good reviews from our members, friends, and founder, and I’m confident that it will help tell our story and assist us in our ongoing work to fund our projects in Cambodia. I look forward to our continued collaboration.”
January 2017—After three months of design and development, Radar’s latest client – NextBridge Consulting — launched both its new name and new website this month. Formerly named Factor In Talent, the company consults with fast growth, fast change clients in industries such as high tech, life sciences and education. The new site showcases NextBridge’s new logo and approach, which is symbolized by a bridge spanning new sections and ever-new horizons.
Jim Harvey, NextBridge principal, had this to say about Radar’s design and development work: “Radar was the right partner to have by our side as we re-launched and refocused our company and brand. Well done!”
June 2016—New Radar client ETA Travel, based near Philadelphia, launched this month. ETA’s new site caters to the company’s corporate clientele, who value the high level of customized service they get from ETA. The site presents visitors with a range of service options, including the ability for those traveling overseas using mobile devices to contact the company in the event of an emergency.
Under development for two months, the site allows ETA Travel to showcase its expertise to clients and the travel press alike. As a result, journalists working on travel stories frequently call ETA’s founder for quotes as travel-related stories occur worldwide.