November 2012—We launched a new website for Wilmington, DE-based CMC this month. CMC, which stands for Collections Marketing Center, came to us with an older site that was difficult to easily update by the marketing department. We fixed this by building the new site on a modern content management system, and also designed the site for ease of use. Most importantly, we created a new homepage that quickly, at a glance, conveys exactly what the company does — and what kinds of companies it serves as clients.
One important feature that we added is a “Resources” center directly accessible off of the top navigation. This serves as a centralized library of all content that visitors can download for more information, such as data sheets, case studies and white papers.
CMC decided that some of this material, such as data sheets, should be easily downloaded without forcing users to fill out a form. For more “exclusive” content, such as white papers, we created online forms that users must fill out first. The information provided in the forms serves as sales leads and represent valued prospects who have taken an interest in the company’s services for managing collections and risk.