January, 2012

January 2012—We started the year off right with the launch of the new RedTail Solutionssite. A long-time Radar client, RedTail had worked with Radar on earlier redesign efforts for the company, but none of them involving the use of an entirely new web platform as was the case here.

The new site is built atop a feature-rich content management system that enables RedTail’s marketing department to do many of the content updates they were previously unable to do themselves. In addition, RedTail now has a new company blog built right into the site and no longer needs to rely on the old blogging platform that had little brand resemblance to the new site. Finally, Radar tightly integrated into the site a powerful new web marketing engine called Pardot. Together with RedTail’s use of salesforce.com, Pardot enables RedTail to closely track leads, web page activities and advertising campaigns.