December 2011—Radar welcomed two new clients into our client family in November and December. Huntsville, Ala.-based InQ Biosciences Corp. was first on-board with a fast-turnaround project to design and produce a tradeshow booth for use at a critical December biotech event in Denver. Meanwhile, Burlington, Mass.-based Genesis Consolidated Resources, an HR services company in the Boston area, joined our ranks in early December.
Radar’s work for Genesis begins with a new identity and logo for the company, to be followed by an all-new website. Launch of the new site, to be developed on a modern content management system, is scheduled for the February, 2012 timeframe.
November 2011—The newly-redesigned Ornaments with Love site went live early this month with promising results. By the end of November, Ornaments President Fred Bell reported to Radar that sales were up over 25 percent from the previous year and that the staff was working overtime to keep up with the increase in Christmas business.
Besides the website, Radar also redesigned the company’s HTML emails and has been involved in writing the copy as well.Bell attributes virtually all of the increase in his business to the redesign work from Radar, and says he could not be more pleased.
August 2011—Two new clients were welcomed into the Radar Media client family this month: Ornaments with Love, a leader in the specialty market for customized Christmas and holiday ornaments; and the Friends of the Boston Public Garden, an organization of Boston-based citizens who volunteer to provide oversight over Boston’s most famous downtown parks. These include the Commons, the Mall, and the beautiful Boston Public Garden.
For Ornaments with Love, we are engaged in a quick site redesign to debut in mid fall, leaving plenty of time for the all-important Christmas season to develop. The “Friends” site is currently underway and will be a complete overhaul of the current site. Watch for a clean, much more modern site — with plenty of photos — to be unveiled before the end of the year.
May 2011—NextStage Capital is a venture capital company focused on helping technology companies in the mid-Atlantic States to launch and grow their organizations. Their new website, designed and produced by Radar, prominently features NextStage Capital’s portfolio companies right on the homepage. Six portfolio company logos are presented at the top of the screen on entry, and the six logos rotate after a small time delay to reveal an additional six logos. Clicking on any of the logos takes you to the inside Portfolio page, where additional information on each company is presented.
The new site provides NextStage with a modern content management system that makes it easy to update news stories, press releases, or to add additional portfolio companies as they come into the fold. As news items are added, the headlines automatically update on the homepage and on several inside pages, thereby keeping the site current.
April 2011—MFG Electronics, based in Billerica, Mass., is a leading local producer of custom circuit boards for the many electronic giants in the Boston area. The company has grown nicely over the last few years, and had clearly outgrown its old website, which had a dated look and feel and which did not explain or highlight well the company’s real strength, which is superior customer service.
This month Radar created and launched a new website for MFG, which from the homepage on clearly articulates the company’s company service skills — beginning on the homepage, where the president’s personal cellphone number is prominently displayed.
What really brings the site to life is custom photographs of the company’s specialized equipment. Using a mid-range digital camera, Radar colleague and marketing writer Tom Holzel was able to capture the compelling photos used both on the homepage and on inside pages in under 30 minutes. Included in the photo shoot or close-ups of skilled workers at MFG Electronics as they assemble delicate electronic components.
March 2011—After two months of design and development, the all-new FieldView Solutions website went live this month. A key part of the design was a homepage that always appear fresh and timely, thanks to several areas that are continually updated with fresh information. This includes Latest News, headlines that click through to FieldView’s latest press releases; Upcoming Events, which update automatically as events the company is attending come and go; and a new Blog section, that is updated approximately once per week with company blog entries.
Besides appearing on the homepage, the Blog links also show up on inside pages in right hand “sidebar” areas. As soon as a new Blog is published, the headlines are automatically updated throughout the site.
The site design embraces FieldView’s black and green color scheme throughout. Visitors to the homepage see monochromatic images of common data center scenes, are encouraging to click inside for more information.
The entire project was completed, including content and design, in approximately two months.